Wrapping up the first quarter of 2009 has unfortunately turned out to be a less-than-positive experience for many of you. By the nature of the industry we serve, and the state of the economy in general, Fresh Creative is also feeling the squeeze of these difficult times.

While we still remain very optimistic, reality seems to be demonstrating that these times are here for a longer stay than any of us would like. Because of this and the response we got when we first issued this promotion, we have decided to extend our promotional pricing opportunities through the end of the year. While any investment in marketing should be conservatively considered, it is important to remember that during an industry downturn, valuable market share can be gained more easily and at less expense while the number of competitors is low. If you find yourself waiting to see how things turn out, we urge you to be cautious, but also strategic in taking advantage of this opportunity to put yourself at the head of the pack. We hope our discounted pricing will help make this possible for many of you.

Best wishes as we move ahead into the rest of 2009.

- The Fresh Creative Team

BRAND REVIEW  $2500

Whether you're a new property looking to develop your brand or an established one looking to freshen or strengthen your existing image, a brand audit, brand statement and image palette are essential for branding success. Our brand audit includes a review of your current branding ideas/components and an analysis of your desired brand impression using our proprietary brand questionnaire. From the brand audit we craft a brand statement that communicates the value and essence of your brand. The image palette shows the visual ingredients like colors, typefaces and photography and/or illustration styles that will best convey your brand. Price includes an audit report, a brand statement and an image palette design with up to two revisions.

Add these other branding elements to the Brand Review and save:

• Logo Design

Price includes two designs with up to two revisions. Add $1500

• Stationery Suite

Price includes one letterhead, envelope and business card design with up to two revisions per piece. Add $1000

• Marketing Plan

Price includes one plan with up to two revisions. Add $1000

LOGO DESIGN  $2000

The logo is probably the single most visible component of any branding effort. Let us develop one that gives the right impression. Price includes the presentation of two designs and up to two revisions.

STATIONERY SUITE  $1500

Even with all the forms of electronic communication available these days, the stationery suite is still a necessary part of doing business. If it's well-designed, it can transcend mere functionality and become a banner for your brand. Price includes one letterhead, envelope and business card design with up to two revisions per piece.

MARKETING PLAN  $1500

To achieve your objectives, you always need a plan. Marketing is certainly no exception. Let us help you reach your goals with a comprehensive plan that includes the tried-and-true, along with some creative approaches--all detailed in one easy reference. Price includes development of one plan with up to two revisions; price for implementation varies with the scope of the plan and will be provided with the plan.

MEDIA PLAN STARTING AT $2000

A well-planned and executed media strategy ensures you'll reach your target audience--and get the most of your budget. Price includes the development of one media plan with up to two revisions. A commission on media spending will be negotiated to cover media buying and post-buy services.

Media spending:

up to $75,000: $2000

up to $150,000: $2500

up to $ 50,000: $3000

PUBLIC RELATIONS PLAN  $1500

Strategically planning your public relations efforts is key to assuring measurable outcomes. A well-crafted P.R. plan will ensure you are utilizing all opportunities--not just concentrating on press releases-to get your message to your audience. Price includes the development of one plan with up to two revisions; price for implementation varies with the scope of the plan and will be provided with the plan.

PROPERTY MAP  $4000

A map of your property is one of the greatest tools to help buyers "see" your property. For properties under 100 acres, we'll edit and restyle CAD files of your site plan. Price includes one design and up to two revisions. More customized maps and/or maps for larger properties can be estimated upon request.

SALES KIT  $5000

If your project is not yet developed or the buyer is off-site, a sales kit that reflects your property is essential. Our basic sales kit includes a vehicle in which to house your information, a general information piece and three free-standing inserts, i.e. pocket folder, brochure and three single-page inserts or similar. Price includes one design and up to two revisions per piece.

Add floor plans to your sales kit:

We'll translate up to three sets of floor plans from your architect's files and include them in an insert template along with information like room dimensions and square footage. Price includes up to two revisions per plan and up to two revisions to the insert template design. Add $2500

WEBSITE STARTING AT $8000

In today's world, a website is absolutely essential to your success. Whether you need one with all the bells and whistles or just an informational site, we can develop a website that reflects and enhances your brand. Our "Basic" site is great for getting your message online. You'll get a great looking and highly functional site with both content and site management for an affordable price. Our "Premium" site is for those of you that need sophisticated applications within your website. These fully customizable sites include full content management, advanced tracking and delivery systems and are infinitely expandable. Prices include one design with up to two revisions per page. Copywriting is not included, but can be estimated upon request.

Basic Website: $8000-$10,000

Premium Website: $15,000-$30,000+

PRINT ADVERTISEMENT  $1000

The success of your marketing is largely dependent on the appeal of your advertising. Well-crafted ad design that reflects your brand image and message will ensure this success. Price includes the development of one advertisment with up to two revisions.

DIRECT MAIL STARTING AT $2500

With the right message, direct mail can be one of the most cost-effective ways to reach potential buyers. We can develop a direct mail campaign that will send your message home. Price includes one design per piece, with up to two revisions each.

Two mailers: $2500

Three mailers: $3000

Four mailers: $3500

QUALIFIER  $2500

Because it's not always cost-effective to send your complete sales kit to every potential sales lead, a qualifier piece can be helpful in bridging the gap between those leads that are truly interested in your property and those that are just testing the waters. Like your sales kit, this piece will provide pertinent information while reflecting your brand identity. It just does so at a lower cost. Price includes one design with up to two revisions.

OTHER COLLATERAL

There are all sorts of other materials that can help solidify your branding and support your marketing efforts. If you have something in mind that we haven't addressed here, we can provide an estimate upon request.

Samples of our previous work are available in our portfolio. To discuss your project details or request a customized quote for services, contact Samantha Berens: 850.244.5549 or sam@visitfreshcreative.com.

Offer valid through 12.31.09

All prices exclude outside expenses such as printing, photography, media costs, etc.

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